ANALISIS TREN OMNICHANNEL MARKETING DALAM MENINGKATKAN PENGALAMAN PELANGGAN DAN KINERJA BISNIS RITEL MODERN: SYSTEMATIC LITERATURE REVIEW. InterSpectrum : Journal of Multidisciplinary Research, [S. l.], v. 1, n. 1, 2026. Disponível em: https://interspectrum.jagatra.co.id/interspectrum/article/view/9. Acesso em: 4 aug. 2026.